Owning the mic


Stories that matter

When you and your team must tell your story frequently to the media, knowing how to convey your message to your audience as powerfully as you can, is crucial. Instead of being on the defensive, you want to ‘let the media work for you’.

  • Convey your message powerfully and in a relaxed manner (more me)
  • Say something besides ‘no comment’ (more something)
  • Reach the right audience – the people at home – with your message (more you)

Those three elements add magic to communication. It’s with that magic that you can make a real difference!   

“It usually takes more than three weeks to prepare a good impromptu speech.”
Mark Twain

The media, your platform

A media appearance is perfect setting for (organizational) storytelling. Most traditional media trainings teach you how not to say what you really want to say. We do things differently. We believe that every fair question deserves a fair answer. A good media appearance can benefit you and your organization greatly. Do you want to learn how convey your message in a powerful way? Then this is without a doubt the right course for you!

The training course

During this training course, you and your team lay a solid foundation for future media appearances. Our media training is 100 percent camera free. We believe that camera analysis makes everyone a poorer speaker. Camera analysis causes you to notice things that other people don’t even see. We believe you should focus on getting your story across as powerfully as possible and not on irrelevant issues such as the tone of voice or how you move your hands.


After you register for this course, we will call you within 24 hours to discuss your wishes and ambitions and determine the exact program for you.

The course

In this training course, we work with a real or realistic case. You discover on stage how to tell your audience your story with the most impact.

During the course, the following learning goals are key:

  • How can you prepare effectively for a press moment?
  • How do you tell your story, succinctly and with the most impact, using your expertise?
  • How do you stick to core message during an interview or media appearance?
  • How do you maintain your communication strength in challenging circumstances?


We use our one-of-a-kind magic training method in this course:

  • We focus on your strengths and hidden talents to make you even more powerful. There’s a lot of room for personal feedback and attention. We look for the moments when you enjoy yourself and communicate from your inner strength.
  • You look for your own communication power.
  • All our courses are one hundred percent camera and actor free. We make sure that you can focus on what truly matters: making an impact on your audience.
  • We do not believe in tricks. We don’t care how high-pitched your voice sounds or how you move your hands.
  • You get challenging assignments that offer insights into your (hidden) capabilities. You will research your own personality and discover what works best for you.
  • You will spend a lot of time on stage, because that’s where it all happens. It doubles the speed of your progress.
  • You are in the spotlights. There are very few abstract theoretical lessons, the focus is on discovering your qualities and enjoying yourself on stage.


We work in small groups of max. 6 people per coach to make sure there’s plenty of room for individual progress. The cost per group is €4,060 excl. VAT.

This training is all inclusive, which means:

  • Extensive intake call to define goals and ambitions
  • Personal feedforward after each session
  • Our book Magic In All Your Communications
  • Use of training theater
  • Food and drinks from our partner Bullewijck
  • Parking

We offer a one hundred satisfaction guarantee. No cure, no pay.

After this course

You are able use every media appearance as a stage for your story
You know how to formulate your key message in a powerful way
You know how to take the lead in an interview or conversation

Do you have a burning question? Our trainers are at your disposal. Give us a call on 020 330 1250 or send an email to info@speechrepublic.nl.